Boots Razors

Concept realisation
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FSW Design worked with Boots to develop a new range of own brand razors that would appeal to a large target market.

The project was approached by identifying discreet styling themes, where the designers used inspiration from other household products to evoke a desirable styling direction.  Using computer aided design the razors were modelled into a 3D environment allowing photo-renderings to be produced for focus group feedback. This information provided the basis for development of the new range offering that was launched nationally across Boots stores.

If you would like to find out more about how we can help you with product development, why not contact us. 

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