Our Team

FSW Design is a team of highly experienced designers who constantly strive for creative answers to design problems.
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FSW Design is a team of highly experienced designers who constantly strive for creative answers to design problems.  We have a broad skill base which can be applied to a wide range of projects including expertise in industrial design, product engineering and electronic engineering.  Because we are able to apply manufacturing knowledge at the earliest stages of the design process, we can compress the timelines required to get a product to manufacture.

At FSW Design we offer a very personal service and pride ourselves on the long-term relationships that we develop with our clients. We also believe that it is very important to avoid unnecessary layers of management, which can lead to poor communication.  We have a saying at FSW “don’t speak to an account manager speak to the designer.”

Philip Forrest Smith
Managing Director / Founder
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Philip Forrest Smith
Managing Director / Founder

Philip founded FSW Design in 1995. As Managing Director of FSW, Philip oversees the day to day projects and operations of the business, as well as actively designing and developing his own projects for our clients. Having been awarded a first class honours degree at Nottingham Trent University, Philip went onto to complete an (MA) in Industrial design at De Montfort University.  During his career Philip has accrued specialist knowledge in polymer engineering which he has applied to numerous successful design projects.  In his spare time, Philip is currently working to renovate his Victorian house and even finds time to manage his son’s football team!

Josh Dryden
Designer

Josh joined FSW design in September 2013, having graduated from Loughborough University with a first class honours degree in (BA) Industrial Design and Technology. Josh undertook his industrial placement year at Diageo working within the packaging and dispense engineering team as a concept technician, and later went onto secure his first full time role as a designer within FSW. Since starting at FSW Design, Josh has worked across wide range of product categories and has greatly developed his knowledge of plastic engineering. Josh also has an interest in music, regularly attending festivals and live events with his friends.

Josh Dryden
Designer
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James Dawkins
Designer
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James Dawkins
Designer

James returned to FSW Design in August 2016 upon graduating with a first class honours degree in (BA) Industrial Design and Technology from Loughborough University. He also undertook a year-long industrial placement at the company two years previously between June 2014 and August 2015. James’ keen eye for aesthetic design paired with a technical mindset translates into his ability to design desirable, problem-solving products. Outside the office, he can usually be found in his home workshop working on all manner of personal projects ranging from woodworking to precision machining. If it’s sunny enough, James also enjoys getting out on the field to practice target archery with his recurve bow!

Ollie Perretta
Designer

Ollie joined FSW in September 2017 after graduating from Loughborough University with a first class honours degree in (BA) Industrial Design and Technology, and receiving the academic award of excellence. Ollie undertook his year long placement in the Retail Design sector at Design4Retail, offering expereince in both product development and retail. Ollie enjoys to travel, experiencing different cultures. Being half italian, Ollie takes an active interest in italian culture and design which helps influence his design thinking.

Ollie Perretta
Designer
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Toby Dibble
Undergraduate Designer
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Toby Dibble
Undergraduate Designer

Toby joined FSW Design in July 2017 as our placement student from Loughborough University. He is currently studying (BA) Product Design and Technology but has opted for a year out to work within our team!

Heather Underwood
Office Manager

Heather joined FSW Design in October 2014.  As the office manager she  is responsible for the day to day operations of the business.  When not working at FSW Heather is also a part time maths teacher so isn’t too bad with the figures either!

Heather Underwood
Office Manager
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Mike Gardener
Electronic Engineering Consultant
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Mike Gardener
Electronic Engineering Consultant

Mike has worked in partnership with FSW Design on a number of electronic projects. As the managing director and founder of SmartSentry he has considerable knowledge and experience with systems of various complexity and can handle the design, development, assembly and testing of electronic prototypes. Mike’s partnership with FSW Design has been hugely rewarding to both the business and our clients.

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